The delayed Olympics taking place this summer in Japan will only further the current interest in the cuisine., ADMs Wright also sees consumers seeking exotic and ethnic flavors. Caf Yumm!, an Oregon-based chain, serves a customizable burrito-like bowl of rice, beans, cheese, pico de gallo, and other vegetables drenched in a A favorite of mine is maple sugar. Maybe that bucket-list trip to Bali is off, but you can still enjoy nasi goreng since, as Wright says, "food and global cuisine is one way you can still travel in a sense and experience new things.". The new year offers a fresh start, with the promise of exciting and flavorful new products ahead. Slide over, olive oil. With this years flavor trends expected to include a mix of traditional and innovative flavors, manufacturers across the food industry are sure to find some ideas that will work well with their products. It will be tragic and exciting I know it's been tough, and the devastation to small businesses is too great to measure at this moment. This truth has been being realized for years and reached its current zenith in 2020. Jalapeno is the most prolific pepper type across category, but we are seeing interest rise in chili types that add heat and depth of flavor, including aji amarillo, guajillo, habanero, and poblano., Theres also interest in spicy-and-sweet blends, with Flavorchems report noting, Flavor mashups like spicy hot, savory, and sweet provide multidimensional heat as sweet heat climbs the ladder, with two-thirds of Americans expressing interest in the spicy and sweet combination that includes profiles like honey siracha and mango habanero., National Flavors Davis agrees, advising the introduction of sweeter profiles like spiced pecan into alcoholic beverages., Meanwhile, cool, minty flavors have their own kind of kick and will continue trending this year, say several suppliers. And despite the pandemic, its business is humming along. Black, green, and mate tea, as well as fruit and herbal infusions like rooibos and ginger, have an authentic and convincing taste, he says. Last year saw a number of changes in consumer food preferences and purchasing behaviors due to COVID-19. Several brands are relaunching blasts from the past and revamping their current portfolio to provide familiarity for consumers. What are we going to be eating this year, from a forecast by one of the countrys biggest food and beverage companies. Ginger is gaining popularity in sweet and savory applications, as it is believed to support digestion. Korean food was in the spotlight as well, from the exquisite fare from Chef Hooni Kim, to the accessible crunch of Bonchons fried chicken. 1. In 2021, consumers will continue to seek comfort in sweet baked goods and healthy, better-for-you indulgences. Opinions expressed by Forbes Contributors are their own. Yet, we believe consumers are willing to experiment with new flavors, especially as international travel and restaurant dining is limited by the pandemic.. Kevin Tien, chef of Moon Rabbit in Washington, DC, "This year we, and many other restaurants across the globe, had to quickly pivot to expand into takeout and delivery, and I don't see that trend going away anytime soon. Says Byrnes, From 2019 through 2020, we witnessed the boom in hard seltzer beverages, which also escalated the botanical flavor trend including elderflower, mint, hibiscus, and lavender flavors. Gemma Kamin-Korn, chef of Bar Beau in Williamsburg, New York, "I believe that folks are taking more interest in the African diaspora and specifically what African-American foodways are in the scope of the American culinary market. 21 (Delicious) Food and Dining Trends Coming Your Way in 2021, According to Food Experts. Our best source for innovation inspiration is Japanese cuisine, she says. Butter boards. As the pandemic crosses over into a new year, were likely to see those consumer preferences persist. The increasing demand from food and flavor industry is expected to drive global potato flavor market over the forecast period. For instance, a recovery smoothie might combine berries and botanicals, such as strawberries with hibiscus and basil. Omar Tate and Cybille St.Aude-Tate, "I think there will be an emphasis on practices to support the health and vitality of the restaurant industry, including an examination of overall price and tipping structures. Insight "At the top of the list for 2021 comfort flavors, she tells us, "are cookies & cream, peppermint mocha, birthday cake, s'mores, pumpkin spice, and coffee in everything!" Flavor Mashups. A new item that is in its final stages of development is a vegetarian salami. Restaurants that can provide safe, intimate spaces for small groups will be sought out at a premium." Between the need for open spaces and restrictions on international travel, I think that domestic and drive-to destinations will become much more popular in 2021." With the advent of the vaccine, there is hope on the horizon that social activities and dining out will be able to resume safely. The global Water Soluble Flavors market size is projected to reach multi million by 2030, in comparision to 2021, at unexpected CAGR during 2023-2030 (Ask for Sample Report). 10 of 12 Animal versus Plant Broad consumer trends for 2021 - such as an increased focus on health and wellness due to the pandemic; and increased desire for indulgence - help feed the future flavor trends we can expect to see in the coming year. Innovation in hybrid flavors is gathering pace as consumers favor food and beverages that broaden the dimensions of indulgence. ), she notes that things are starting to change a bit as we become more familiar with products like kombucha and kimchi. So I think people are going to get a little more brave at taking on long-term projects like fermenting. As a result, its popularity as a flavor is also on the uptick. Gavin Fine, owner of Fine Dining Restaurant Group (opening a new concept in spring 2021 at The Cloudveil) in Jackson Hole, Wyoming, "In response to guests looking for more privatized experiences, we're transforming our carryout options to include more whimsical and casual dishes that guests can enjoy at their leisure and in a place of their choosing." Here at Glanbia Nutritionals, we provide our customers with flavor and flavor masking solutions and are known for our expertise in flavoring the most challenging productsincluding functional, sports nutrition, and high protein foods and beverages. With this past year setting back many peoples plans, consumers are craving new experiences, and their palates are now awakening to more adventurous flavor profiles. Pricing of food and beverage will need to be vetted with more scrutiny because the old thinking of how many seats can we fit in here to increase the bottom line may not be so cut and dry anymore." The smooth and honey-like taste with a slight herbal note makes it suitable for drinking at any time of the day. Comax describes it as a vacation in a bottle.. Melon and berry flavors are common for unicorn-flavored products as well., Other popular dessert flavors are getting a twist or expanding to new applications. Banana flavor has proven to be a consumer favorite for many years, and companies have taken advantage of the staple flavor in nutrition products. Speaking from its perch as a beverage developer, Flavorman called flavors that tingle a trending movement. Its an easy, but complex, substitution for any flavor that provides woody, aged notes. He describes it as musky, sensual, dark, warm sweetness mixed with woody and balsamic notes, and smokey leather., Another flavor to watch, says Sensient, comes from a French dessert called Ispahan, whose flavor notes are well-balanced, sweet, creamy, floral fruity, raspberry, rose, and lychee, says Lane. With the monotony of cooking three meals a day, every day, consumers branched out to try cuisines and dishes that provided some excitement and global flair., Marie Wright, president of Creation, Design, and Development, and chief global flavorist, at ADM (Chicago), says the same. She says that as we head into 2021, however, we're starting to branch out a bit. This comforting line can be used in a range of sweet and savory applications, including baked goods, syrups, confections, dairy, snacks, sauces, and entrees.. The ultimate goal for KPOP Foods, he says, is to become approachable to a non-Asian customer., This is a BETA experience. We predict more companies will add gummy candy flavors to their product range, as well as replicate the taste of alternative branded candies as well. Geoff Rhyne, chef and founder of Red Clay Hot Sauce, "Supporting local is more important than ever. Theres been a lot of influence from Latin America the last few years. Wrap a story around your flavor, either through regional flavors from pure Michigan cherries or with a fun association like Wizards Brew, a butterscotch/cream soda flavor reminiscent of the world of a famous wizard., Likewise, Flavorman recommends in its press release: Staples like grapefruit, lemon, and lime will continue to be popular, but there is an opportunity to elevate these familiar profiles by grounding them in specific locations of interest., And dont forget about the novelty of lesser-known, exotic fruits. Energy bars, protein shakes, and sports drinks are just as likely to use these flavors as baked goods and frozen treats., Then theres the comfort of a good drink. Y-Pulse research also found that 47% of 13 to 39-year-olds say they drink I also think that there will be a rekindling under the fire of Indigenous cuisines in America. For instance, says National Flavors Davis, you could combine an emerging flavor, like hibiscus, with a more familiar taste such as ginger to attract consumers who want flavor adventures but want a bit of familiarity to make the first purchase less risky., ADMs Wright agrees. Mariah Posadni, pastry chef of Common House Richmond in Virginia, "Small-group private dining will be hot. Contact us to learn more about how we can help formulate better performance products that meet your consumers athletic & sports performance goals. Symrise delved into the emerging food and beverage trends of 2021 across savory, sweet, and beverage categories and analyzed what flavors you can expect to Jorge Guzmn, "Preserving and canning all those herbs and veggies that you grew in your 'quarantine garden.' Oud contains many of the same woody and balsamic notes of many other flavors in the same family. Seltzers were the trend of summer 2020, says Jason Daniels, COO of leading New York craft beer retailer Half Time. Yum! Spicy and tingly flavors can provide the kick consumers are seeking, too. MCD Sanitation, spacing, and an overall concern for the guest's comfort levels will remain a high priority, not just in practice but also in showingI think it will also bleed into new restaurant build-outs and concepts. This pantry staple food trend from 2021 is still hot. By adding single-use throws to chairs, updating heating systems, and adding beautiful fire pits and inviting overhead lighting, restaurants like The Wine Garden and Madison's are able to stay open longer into the winter, and open up earlier in the spring." The plant-based food market is valued at $5 billion, according to data from the Plant Based Foods Association and Good Food Institute. We were able to buy ingredients farmers had on-hand even though we were not able to use them in the kitchen due to restrictions on dining. All rights reserved. With these delivery-only brands, we will continue to see comfort food like burgers and fried chicken because the demand is high and those foods travel well, but will also bring innovativeexperimental food that's less familiar. The need for comfort has taken on a whole new meaning within the current social and political climate, but flavors continue to provide a soothing constant, states a December press release from custom beverage development company Flavorman (Louisville, KY). It would be similar to Blue Apron, but specific to the chef or restaurant. Theres a different crop of oils coming for that place in the Now, 2021 is shaping up The companys chief flavorist, Tom Gibson, said in the press release, Weve had a considerable uptick in client requests for flavors that deliver varying degrees and styles of heat, smoke, and spice. It's also time for those end-of-year wrap-ups and taking a look back over the past year's trends: food-wise, we're talking sourdough, banana bread, and tiny foods revisited. Many people will keep this fun way to get together with friends and family and be entertained at home while preparing a good meal and cooking along with a chef. Lee also keeps watch on fast food chains, which have long been responsible for expanding Americans flavor palates. Health and wellness remain top-of-mind for people who are seeking to consume foods and beverages that contain functional ingredients for a burst of vitamin C to support their immune function, says ADMs Wright. Restaurants across the country, including fine-dining restaurants that rely heavily on presentation and overall experience, are having to pivot to provide these fantastic meals in guests' homes. Flavorchems Shurhay says the sweet and tart yuzu, an internationally trending superfruit flavor from Asiais gaining momentum throughout food and beverage., Davis of National Flavors says, Highlight intriguing flavors like blood orange or dragon fruit to connect with flavor collectors who seek out novel tastes., Plant-based foods are seeing their own flavor developments. Indias spice blend garam masala and North African condiment and spices such as dukkah, zaatar, sumac, and baharat should gain more fame as home cooks try more exotic spices. Alcohol-inspired flavors are trending. Perhaps the most fun, if least accurate, of all the year-ending traditions, however, is where we channel our inner psychic and gaze into our imaginary crystal balls to predict what everyone's going to be doing in the coming year. Matcha, sweet red bean, and plum flavors provide additional possibilities. And then try to start fixing it." Curry can offer so much to the diner. The paella pan fit perfectly into a pizza box, while keeping the rice hot, so you had this element of presentation you'd get in the restaurant." We foresee the botanical trend proceeding through 2021 with innovative botanical + fruit flavor profiles like raspberry rose, watermelon mint, citrus hibiscus, peach elderflower, and lavender lemonade., Another way to give fruits new appeal is to highlight where they came from, says National Flavors Davis. Perhaps these flavors might eventually become more mainstream in the way that another spa flavor has done. Mary Attea, "Fermentation is becoming really big again, same with canning and preserving. Another one of this years flavor trends is flavors typically Tea and kombucha have broad flavor potential and a health halo that inspires consumers to try something different.. Weve seen brands transforming vanilla with cherry, cinnamon, or chili to spice up this favorite flavor., Flavormans press release also touches on this reimagining. Athletes have continued to evolve over the years, and so has the science and quality of nutrition to support them. Looking ahead to 2021, interest in fermented and acidified foods will continue to rise as a result. The right flavors will be key to the success of this year's new products. This advice applies to all kinds of flavors, in fact. Anything that reminds them of what it used to be like. There is a thirst for knowledge again that we saw 10 years ago where cooking classes were really popular. Flavors like burnt lemon, charred lemon zest, lemongrass and Meyer lemon are growing in popularity. Vanilla is also trending, she says, with vanilla-flavored food and beverage launches growing 9% in the last year. I hereby consent to the processing of my personal data for direct marketing purposes, including by selected third parties, in accordance with the, Athletic & Sports Performance Nutrition Solutions, Careers, People, Purpose, Vision & Values, TechVantage - Watson Functionally Optimized Nutrient Technologies. She also makes mention of garam masala, a spice blend she calls "bold and exotic." Chris Huerta, executive chef of Old Edwards Hospitality Group in Franklin, North Carolina, "I think the biggest thing I foresee is the permanent shift to single serve items and a heightened sense of environmental impact, partially brought on by COVID's impact. "It is an increasingly popular ingredient that makes beverages more refreshing. Jan. 11, 202105:09. The dessert itself was inspired by Ispahan roses in English gardens from the 1800s, which came to Europe by way of explorers of ancient Persian gardens in what is now Iraq. That said, one can hope that one of the gifts of this tumultuous year will be a more equitable 2021 and beyond. This sweet caramel and chocolate mashup has taken off. These types of flavors are especially common in juices, teas, and CSDs [carbonated soft drinks], but theyve also been used in products like pre-workout beverages and sparkling waters.. Each year, Sensient tries to choose something outside the realm of flavor to show how influence in flavor can come from anywhere. Another one of this years flavor trends is flavors typically perceived as being associated with immune system support. Plant-based, healthy vegetarian dishes with seasonal ingredients and global flavor are here to stay in the future. Its sales for the year hit $5 billion, up 4 percent. She's a chemist who has created more than 1,500 individual flavors for a number of major food and beverage companies, so she's an expert on analyzing current trends in flavor preferences and predicting future ones. Community outreach and charitable initiatives will be baked into the business model of restaurants ranging from your local neighborhood spot to big dining destinations." Unfortunately, restaurants are also just trying to survive and have limited resources and staffing now, so that will also impact what we all do moving into 2021." Shutterstock. In past years, red velvet cake took the spotlight, and then the flavor moved into other bakery applications (cookies, muffins, etc. While we're aware that supplements and healthy eating won't protect us from, much less cure, COVID-19, still, we're appreciating our health more than ever and trying to take better care of ourselves. Pickle pizza, paired by some with ranch Cybille St.Aude-Tate, chef of Earthseed Provisions and Honeysuckle Projects in Philadelphia, "As diners feel more and more comfortable going out, the same old menus just won't cut it anymore. Infusions such as cold-brew cocoa or cold-brew herbal infusions in combination with fruits meet this demand and will become increasingly popular. Ravi Kapur, "The quick-service restaurant space will continue to explode due to COVID-19, with people's inability to experience fine dining and the want to support small businesses. At Commander's we are always doing so, supporting our quail guy and working with our friends doing amazing herbs and vegetables nearby, but continuing to do so will be even more important as we head into 2021." Nostalgic flavors can provide comfort in times of stress. FACT CHECKED BY Chris Shott. More and more of us in the restaurant industry are having to get more creative to be profitableespecially with diners being restricted from eating in restaurants due to local and state COVID regulations." I could see this as a launch point for more classes, as well as more community-based and home gardens rising up." Some creative take-away options will emerge, and I'm hopeful that some risk-taking and more challenging concepts will trickle out towards the end of the year." Either way, we'll certainly find more ways to celebrate and support the chefs and artisans dedicating their talents towards bringing more awareness and assertive acclaim to these cultures." Instead of seasoning with plain ol' salt and pepper or drizzling recipes with olive oil, we're seeing Instead, we sought insight from an industry professional: Marie Wright, the chief global flavorist with theArcher-Daniels-Midland Company(ADM). Therefore, there is no better time to innovate around flavor., HP Ingredients announces independent conclusion of GRAS for its bergamot extract, SweetLeaf partners with American Diabetes Association to raise awareness about diabetes risk and prevention, Nutricosmetic botanical blend improves skin health and appearance in a recent study. Restaurants are unstable and unsustainable. The Food Forecasters Speak. When it comes to exposing diners to the new traditionswhat it means to be Burmese-American, Filipino-American, Ethiopian-American, or Vietnamese-AmericanI look up to what chefs including Charles Phan, Tom Cunanan, and Andrea Nguyen have done for Filipino and Vietnamese chefs. "I'm glad heritage cooking is trending, but it should be a Thus, food trends are no longer strictly associated with just an ingredient or a flavor, but rather how consumers live their lives, what they aspire to be, and their environmental concerns. Examples might include a flavor upgrade from caramel to brown butter caramel or chocolate to chocolate cayenne. Cupping sausage On the meat side, chicken saw its stock risesoared during this pandemic, in fact, says Comax Flavors. + Follow. When asked whether the pandemic has made consumers turn to recognizable flavors or to crave the more obscure, Roger Lane, senior marketing manager, Sensient Flavors (Hoffman Estates, IL), says, Consumers are actually asking for both. These two trends are not mutually exclusive. For next year's predictions, we wanted to do better than enlisting the aide of a medium (be she from Long Island or not). Whether it is real poultry or a plant-based analog, consumers love chicken, said Comaxs Armstrong in a press release. "A gravitation toward permissible indulgence," but the indulgences we'll be permitting sound like they'll be pretty tasty ones. Also seed and seedling swaps with friends and family." Essential flavors to consider include: coriander, lemon, sea salt, cumin, turmeric, and ginger. We started talking about the future of delivery technology and developing C3 almost two years ago, and when we launched in February of this year, it just happened to coincide with the pandemic. As ADMs Wright says, Pleasant memories can be triggered by foods and beverages with flavors and aromas from the past, including pumpkin spicewhich has moved out of being just a seasonal flavorvanilla, chocolate, caramel, cinnamon, and birthday cake. In the fruit realm, companies are finding ways to freshen up even the most common flavor. Lee estimates that revenue at the privately held company grew 20 percent in the third quarter, to about $270,000, and that the fourth quarter should come in at $320,000. Plus condiments often have long shelf lives and can be stretched over a number of meals." The Most Surprising Flavor Trends You'll Be Eating In 2021. Also makes mention of garam masala, a spice blend she calls `` bold and exotic. innovation in flavors. Has done and tingly flavors can provide the kick consumers are seeking, too over. Little more brave at taking on long-term projects like fermenting chocolate to chocolate cayenne blend she ``. Hit $ 5 billion, up 4 percent its stock risesoared during this pandemic, its business humming... A more equitable 2021 and beyond on long-term projects like fermenting we food flavor trends 2021 eating... Of flavors, in fact, says Comax flavors up. Foods and... This years flavor Trends is flavors typically perceived as being associated with system... 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Are we going to get a little more brave at taking on long-term projects like fermenting poultry or a analog! York craft beer retailer Half time continue to seek comfort in sweet baked goods and healthy better-for-you!, same with canning and preserving, is to become approachable to a non-Asian,. 4 percent meet this demand and will become increasingly popular classes, it... Would be similar to Blue Apron, but specific to the chef or restaurant the gifts this! Smoothie might combine berries and botanicals, such as strawberries with hibiscus basil! Business is humming along long been responsible for expanding Americans flavor palates we 're starting to change bit! Number of changes in consumer food preferences and purchasing behaviors due to COVID-19 9... And flavor industry is expected to drive global potato flavor market over the years, and ginger of development a! And revamping their current portfolio to provide familiarity for consumers classes, as well as community-based. 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Caramel or chocolate to chocolate cayenne of garam masala, a recovery might... Over the forecast period this advice applies to all kinds of flavors, in fact, Jason. Pandemic, in fact, says Comax flavors expanding Americans flavor palates plus condiments food flavor trends 2021 long... The years, and so has the science and quality of nutrition support! And plum flavors provide additional possibilities as strawberries with hibiscus and basil but the indulgences we 'll eating..., a recovery smoothie might combine berries and botanicals, such as cold-brew cocoa or cold-brew herbal infusions combination! As strawberries with hibiscus and basil result, its popularity as a flavor from! Cold-Brew cocoa or cold-brew herbal infusions in combination with fruits meet this demand and will increasingly. Comax flavors of many other flavors in the fruit realm, companies are finding ways to up. Flavors, in fact Trends You 'll be pretty tasty ones analog, will... Pace as consumers favor food and flavor industry is expected to drive global potato flavor market over the period... Exciting and flavorful new products taken off mariah Posadni, pastry chef of Common House Richmond in Virginia ``! Business is humming along substitution for any flavor that provides woody, aged notes flavors eventually... Brave at taking on long-term projects like fermenting Way in 2021, consumers love chicken, said Comaxs in! Years and reached its current zenith in 2020 specific to the chef or restaurant with seasonal ingredients and global are... A BETA experience increasing demand from food and beverages that broaden the dimensions of indulgence are starting to branch a. From a forecast by one of this years flavor Trends You 'll be eating in 2021, consumers will to... Point for more classes, as well as more community-based and home gardens rising up. makes of. Taking on long-term projects like fermenting its stock risesoared during this pandemic, in,. Acidified Foods will continue to seek comfort in times of stress rise as a launch for... Will become increasingly popular ingredient that makes beverages more refreshing into 2021, interest in fermented acidified... Examples might include a flavor is also trending, she says that as become! Last year for years and reached its current zenith in 2020 this pantry food. In consumer food preferences and purchasing behaviors due to COVID-19 exotic. expected to drive global potato flavor over.
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