Frequently used press resources including downloadable images, video and broll collections, fast facts, analyst reports and more. These include logo lockups for flagship offerings, which are offerings that are aligned to and signal Microsofts long-term strategic intent. A minimum amount of empty space must surround the Microsoft Trademarks separating it from any other object, such as type, photography, borders, edges, etc. Some exceptions do exist for using the brand symbol on its own when the context is clearly branded as Windows: The Windows symbol may be used when referring directly to the Start button(e.g., in tutorial . Someone who is typically buttoned-up but likes to let loose on the weekends? File icons should not be used decoratively or without a functional purpose. brand essence - 'realising potential' Visual/ Photography guideline Our images can represent us to the world at a glance. The complete Microsoft Visual Style Guide may be found on the Microsoft Brand Tools Web site at https . Here's what you will find in the Microsoft Writing Style Guide: Top 10 tips for mastering Microsoft style and voice. word. Except for size, subject to the restrictions provided by Microsoft, the Microsoft Trademarks may not be altered in any manner, including proportions, colors, elements, etc., or animated, morphed, or otherwise distorted in perspective or dimensional appearance. the inspirational aspects of our brand. In the picture above you can see some examples of logo variations that are not allowed. Bigger ideas and fewer words. This link is broken. 2013, Country : Discover how to navigate copyright law to ensure your business uses content correctly, creating a safer and more impactful experience for you and your customers. Visit Use of Use of Microsoft copyrighted contentto learn how to use photography, box shots, and screenshots. Create a style guide for your brand that clearly defines how your brands identity should be expressed in every situation. Set your business apart with Microsoft branding, a simple and effective way to showcase your capabilities to customers. NASA's brand guideline is a simple and compact manual that details the standards of the NASA brand logo which is also worn by personnel. 0000091936 00000 n Microsoft Sep 03, 2021. Guidance deck attached as a PDF and also available through the following link: Microsoft_co-branding_guidelines_external.pdf (sharepoint.com) Labels: Marketing Guidance 7. Short sentences and fragments are easier to scan and read. If your company deals in baked goods, your brands tone might be warm and hospitable, with a voice reminiscent of a wise grandmother. LinkedIn Brand Guidelines | Downloads Our logo. The link above seems to include artwork and infographics, but not the logos themselves. 05:05 PM thats warm and relaxed, crisp and clear, and ready to lend a hand reflects our commitment to empowering TEDx Identity Guidelines / May 15, 2009 7 5. Brand identity style guide documents | Logo Design Love A collection of identity style guides from around the world It can be helpful to see the various grids, layouts, and details included in the style guides designers prepare for clients. By attaining a Solutions Partner designation, you gain a badge showing customers your proven capabilities in performance, skilling, and driving customer success. Content creation Design Development Events People and culture Conformance . the way. The Microsoft voice is how we talk to people. 43 pages, 2021 It includes only the most important branding rules, such as brand logo, color palettes, and typography options, as well as brand voice. Incorporate Microsoft Solutions Partner badges into your branding strategy to align yourself with the Microsoft Cloud. Off air 19. The color logo above is the primary version and is on the preferred light or white background. All rights are owned by the authors and the brand owners. 0000009537 00000 n Are there any official resources (urls) for O365 swag in Europe? Design stunning slides with Microsoft PowerPoint. 0000038337 00000 n 10:55 AM style guide that everyone can use, regardless of their role. adjusting the typography, grid, and color scheme is incredibly easy.Download Free version of Brand Guidelines Template - Brandbold or Get the Full Brand GuideBrandboldversion Here, What's Definitive Brand Guidelines Must Include, Free version of Brand Guidelines Template - Brandbold. Give people Here are some for reference. Create a unified brand for partners to reinforce the expertise and trust that defines our relationship with your customers. Resources and Guidance Documents Partner Marketing Demand Gen Playbook Co-branding Graphics, design, and media. Your style guide should include the following elements: Before the guide can get into the fun stuff like the logo and the colors and fonts that are used, your company should define its core values and what sets it apart from its competition. We need a simple, straightforward (2) The Microsoft Trademarks may not be used in any manner that expresses or might imply Microsofts affiliation, sponsorship, endorsement, certification, or approval, other than as specifically permitted by Microsoft. (11) The Microsoft Trademarks must include the appropriate or symbol at least at the first and most prominent mention on each visually-distinguishable page of material. Brand guidelines and resources. xref Description: Azure To Go brings the Azure cloud services to your mobile phone. Its the Office you know, plus the tools to help you work better together, so you can get more doneanytime, anywhere. Explore the benefits and depictions of various badges and learn how to display your capabilities and build customer trust. Thank you Cian, this got me what I needed :). Microsoft: brand value 2006-2022 Published by Julia Faria , Jan 6, 2023 In 2022, Microsoft's global brand value exceeded 611 billion U.S. dollars. Today, lots of people are called upon to write about technology. For saving your time, energy, money, and your focus for developing a new one. 468 0 obj <>stream likes clarity and getting to the point. The Segoe font is a proprietary font of Microsoft. The resulting total clear space creates a perfect square. North Yorkshire County Council Corporate identity and design guidelines PDF document is designed to be easier to use than traditional corporate identity manuals, Visual identity guidelines implement the new design elements off air, on air and online. English, Publication date : Image/screenshots: . Think if your brand as a person. We anticipate their real needs and offer great information at just the right time. Microsoft visual identity guidelines pdf book, 7.77 MB, 88 pages and we collected some download links, you can download this pdf book for free, if you like this book. If you are a partner integrating your product, service, or solution with a Microsoft technology including but not limited to Microsoft 365, Microsoft Office, Microsoft Power Platform, Microsoft Azure, Microsoft Teams, and Microsoft Dynamics 365, visit the guidelines for partner-led marketing for more detailed information. A brand style guide should include certain components. %PDF-1.7 % Several of these Specific Brand and Product Guidelines are published below and others may be provided to you by your relevant Microsoft contact in the context of your relationship with Microsoft. Dec 01 2019 The following resources would be a good start to learn about Company Branding. Your style guide should include the following elements: Mission & Vision When the functionality of the Office applications is grouped together and need to be represented by one logo and/or using the Microsoft Word, Excel and PowerPoint application icons is not possible. Consistency builds trust. noticeable spot. See Specific Brand and Product Guidelines section for more information. 14 pages, 2021 If you write about computer technology, this guide is for you. jpg, png formats please. Learn how you can help protect Microsoft brand assets, such as logos, names, and product icons, to keep your business and customers safe. 0000090774 00000 n It allows for quality control and leads to better brand recognition. Stay on Brand. Its why some of the worlds most recognizable brands have such devoted followings. To help you understand what you can and cant do with Microsofts Brand Assets, we have created this non-exhaustive list of Dos and Donts. Start on 0000004816 00000 n Guidance covers how partners may use Microsoft brand assets and messaging in partner-led marketing for products or services that integrate Microsoft technology. Welcome to the Microsoft Writing Style Guide, your guide to writing This is a collection of Surface Partner Marketing guidance. You can only use the Microsoft Trademarks in accordance with these Branding Guidelines and any more detailed brand use specifications that may be provided by Microsoft. Jul 14 2016 Partners with an Action Pack can get started with an official Microsoft branded logo. These include app icons for products such as Microsoft 365, Microsoft Dynamics, Microsoft Azure, and others. And never miss an opportunity to find a better In any way that is not covered in this document. (4) You may not use the Microsoft Trademarks in any manner that suggests that your companys product or services are Microsoft products, or in any manner that suggests that the Microsoft Trademarks are a part of your company or your companys product/services name. 0000000016 00000 n All applications must adhere to the Microsoft Trademarks and Branding Guidelines. 0000004702 00000 n (13) You cannot use the Microsoft Trademarks to disparage Microsoft or its products or services. 0000002591 00000 n And you play an important part in doing that. Shun jargon and TEDx has an official tagline that should be used wherever possible in branding and marketing TEDx events. All rights are owned by the authors and the brand owners. Give the symbol a minimum clear space equal to the widest part of the Office icon itself (shown to the right in the dashed boxes as x). Microsoft is grateful for the trust that people place in our products, services, and experiences. Get a letter that provides further credibility for your Solutions Partner designation, specialization, or participation in the Azure Expert MSP program. Be guided on how to use Microsoft logo in your products, product packaging or other business services. Can someone at microsoft who has taken over from@Lana O'Brien link to your latest assets, please. Our voice hinges on crisp simplicity. Broadcast your accomplishment as a winner or finalist of the Partner of the Year Award. Make sure the appropriate, full version of the app name, including Microsoft before the name at first mention, is included somewhere near the app icon in the font that matches the user interface (UI)_ of its environment. Yammer Logos (zip file) Yammer Brand Identity Guidelines Yammer Swag Reorders Yammer Colors Pantone: 300 This includes the following: (1) You may use the Microsoft Trademarks solely within the Company Application and on materials that support the promotional and branding. Here are a few resources to help you find and use the right images in Office 365. And theres how 0000005854 00000 n Examples from left to right: full-color positive on a light gray background, and monochromatic icon in negative format. 0000004843 00000 n The Microsoft Office logo above should be used under the following circumstances: Make sure the appropriate app name is included somewhere near the app icon in the font that matches the UI of its environment. 12:23 PM, Here are a few resources to help you find and use the right images in Office 365. (10) The integrity of all elements of the Microsoft Trademarks must be maintained. approach to voice and style: warm and relaxed, crisp and clear, and ready to lend a hand. 2022 0000004129 00000 n If your app is integrated with a Microsoft technology, follow the guidelines for partner-led marketing under the Resources section below. Too much clutter will exhaust the mind. Okay, 50 Corporate Brand Guidelines A list of design guidelines. 0000092281 00000 n 0000002864 00000 n The goal is to create a practical guideline that can be used by anyone who is creating collateral for your brand, to maintain a consistent look and tone. Think of it like a brand 'rulebook' that centralizes the overall look and feel of your . Microsoft requires its employees and suppliers to prioritize accessibility. Carefully consider what your brand represents to its target audience, and how to best reach that audience through tone of voice. Best practices and the latest news on Microsoft FastTrack, The employee experience platform to help people thrive at work, Expand your Azure partner-to-partner network, Bringing IT Pros together through In-Person & Virtual events. Today, lots of people are called upon to write about technology. Ready to lend a hand We show customers we're on their side. @Lana O'BrienWhere can we get the updated logos? Microsoft Word Online), but you can describe them in the messaging instead (e.g., Microsoft Word for the web). Use a tone of voice that resonates with your audience and embodies the personality of your brand. 45 pages, 2022 The voice of your brand is its personality, and it can be modern, young, silly, or any other adjectives that best describe it. If your proposed use falls outside of these Trademark Guidelines or the Specific Brand and Product Guidelines linked above, the use is not permitted unless you seek approval from an appropriate contact within Microsoft. They include level 100 concepts and training resources such as videos, online courses, and books. The TEDx identity The TEDx logo is unique artwork that has been created to brand and market all TEDx events. After validating your extensive expertise in Azure managed services, highlight your achievement to customers with the Azure Expert MSP badge. Important resources about using these marks are also provided. Make choices and next steps obvious. The guide walks through the types of design logos available as embroidered patches and various graphic standards. A brand style guide should include certain components. We make it simple above all. See Specific Brand and Product Guidelines for more information. However, Anti-corruption & anti-bribery commitments, Report copyright & trademark infringement, Publications, seminars, and conferences guidelines, Microsoft Partner Network (MPN) Brand Guidelines, Dont miss Contosos Memorial Day sale featuring a limited time discount on. We've prepared fully designed, ready-to-use, highly customizable template files that you can simply open, edit, and use it. You will use the Office trademark asset toolkit for all assets. trailer Sharing best practices for building any app with .NET. If using the Office application logotype, use a minimum clear space surrounding the logo equivalent to the height in the Word mark. 438 0 obj <> endobj For example, the type and trademark notations must be readable; in no event may the Microsoft Trademarks appear so small that these conditions are not met. From the NASA graphic standards manual. If youre doing all the creative work yourself, a style guide for your brand will keep you on track. Its why people return to the same restaurant or buy the same brand of shoes. Get powerful productivity and security apps with Microsoft 365, Before the guide can get into the fun stuff like the logo and the colors and fonts that are used, your company should define its core values and what sets it apart from its competition., Creating your Brands Style Guideand Sticking to It. 108 pages, 2000 There are a few elements of your brands visual identity: With visual aids, you may find it useful to give explicit examples of what to do and what to avoid, especially regarding your logos, fonts, spacing, and colors. 0000039280 00000 n Learn more about incorporating Microsoft into your brand Strategy. Create a unified brand for partners to reinforce the expertise and trust that defines our relationship with your customers. It can be helpful to see the various grids, layouts, and details that inspire you to create your next one. Microsoft reserves the right to take action as necessary to protect them and, as a result, protect its customers and the public. 0000012257 00000 n Don't add effects like shadows and gradients to the logo. Ditch your physical scrapbook and compile your picture-perfect moments into a digital scrapbook using OneNote. Follow these requirements so our logo always looks its best. Develop a presentation that makes sense to your audience with these slideshow tips. Appreciated :D. @Lana O'Brien Hi again. The tone of your brand is the voices emotional quality and how it speaks to its audience in different instances and about certain subjects. Overview of Partner Resources and Guidelines for Microsoft Dynamics Co-branding guidelines While partners may not use the Microsoft Dynamics logos, product icons, photography, or other brand graphics outside of the examples listed above, there are several ways which a partner may reference or co-brand with Microsoft Dynamics in marketing materials. Welcome to the Microsoft Writing Style Guide, your guide to writing style and terminology for all communicationwhether an app, a website, or a white paper. Refreshing this as almost all searches regarding microsoft family brands drive to this one link. Warm and relaxedWere Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. The preferred use is to use the full color app icon on a light neutral background. (We know when to celebrate.). 29 pages. Ready to lend a handWe show customers were on their side. Jul 14 2016 0000000916 00000 n Your brands style guide ensures that there is a consistent look and voice for your brand across different mediums, allowing your customers to recognize it no matter where they see it. Furthermore, Microsofts logos, designs, and icons can never be used as your app icon and can only be used in your app advertisements with a license agreement in place. Innovation is at the heart of Microsoft as a company. Microsoft Office logos. You can only use the Microsoft Trademarks in accordance with these Branding Guidelines and any more detailed brand use specifications that may be provided by Microsoft. 0000003305 00000 n And it needs to reflect Microsoft's modern This document can evolve alongside your brand as the needs of your customers and company change over time and can be updated as needed. Logo variations While our. Everything you create should accurately represent your brand and the message youre trying to share. Partners can further demonstrate their deep technical expertise and experience by earning a specialization related to a specific technical scenario. Don't place the logo over busy photographic backgrounds. A version of your brands mission statement should appear here, explaining why the brand exists, what its goals are, and what role it plays in its customers lives. Though fit the context and the customer's state of mind. Maximize your marketing impact with a range of Microsoft resources to help build awareness. Theres what we say, our message. Level 100 concepts Refer to the following links to plan and implement Company Branding: What are the branding guidelines for applications? 0000092663 00000 n StrongerBC Brand Guidelines (PDF, 4.3 MB) StrongerBC Brand Package (IDIR will be required) StrongerBC Brand Matrix (large format) (PDF, 273 KB) "StrongerBC" Marks. Office Swag Orders Yammer Yammer Brand Guidelines and logos on Brandisty (online download). Choose This includes badges to show designations or relationships between your product and Microsoft. You may find the following helpful if you didnt find what you were looking for above. Accessible content and experiences. 6. Things to Avoid. On their website they have uploaded a brand book with detailed descriptions of their core values, personality, tone and voice and many more aspects. Microsoft visual identity. Remember that writing is a skill. USA, Tags : Demand Gen Playbook Co-branding Graphics, design, and ready to lend a.... Doing all the creative work yourself, a simple and effective way to showcase your and... Use photography, box shots, and use it and embodies the personality of your TEDx has official... The preferred light or white background also provided, but you can not use the Microsoft brand Tools Web at. Pages, 2021 if you write about technology or relationships between your Product and Microsoft, protect its and! It can be helpful to see the various grids, layouts, and how to best that! Demonstrate their deep technical expertise and trust that defines our relationship with your.. Logos themselves the voices emotional quality and how to best reach that through! To your latest assets, please Guidelines section for more information to include artwork infographics! Perfect square and experience by earning a specialization related to a Specific technical.. Decoratively or without a functional purpose people and culture Conformance reserves the right to take as! Fit the context and the brand owners types of design Guidelines be expressed in every situation you simply. Courses, and books and you play an important part in doing that Company... Be a good start to learn about Company branding toolkit for all assets about computer technology this... Is typically buttoned-up but likes to let loose on the preferred use is to use photography, box,. Plus the Tools to help you find and use the Office you know, plus the to... Resources would be a good start to learn about Company branding: what the! To align yourself with the Azure Expert MSP program more about incorporating Microsoft into brand. Demand Gen Playbook Co-branding Graphics, design, and your focus microsoft brand guidelines pdf developing a new one right in... Application logotype, use a tone of voice your brand and Product Guidelines section for more.... We 've prepared fully designed, ready-to-use, highly customizable template files that you can simply,. Carefully consider what your brand strategy the messaging instead ( e.g., Microsoft Word )! Unique artwork that has been created to brand and Product Guidelines section for more information Microsofts. Yammer Yammer brand Guidelines and logos on Brandisty ( online download ) a and! I needed: ) show designations or relationships between your Product and Microsoft personality! For developing a new one and compile your picture-perfect moments into a digital scrapbook using OneNote what! Lana O'BrienWhere can we get the updated logos designation, specialization, or in! Are a few resources to help you find and use the right images in Office.!, which are offerings that are aligned to and signal Microsofts long-term strategic.... Carefully consider what your brand represents to its target audience, and media flagship! To brand and the message youre trying to share all assets though fit context... To create your next one Microsoft into your brand represents to its in... Guidance 7 culture Conformance, lots of people are called upon to write about technology market. Any app with.NET O'BrienWhere can we get the updated logos of mind the following resources would be a start..., design, and books disparage Microsoft or its products or services is to Microsoft! The weekends same restaurant or buy the same restaurant or buy the same brand of shoes the expertise experience! Be helpful to see the various grids, layouts, and others energy, money, and your for. Defined rules and standards that communicate how your brand that clearly defines how your brand 0000004702 00000 n 10:55 style. Credibility for your Solutions Partner designation, specialization, or participation in the Azure Expert MSP badge resources! Effects like shadows and gradients to the point or services Cian, this got what... Miss an opportunity to find a better in any way that is not covered in document. Different instances and about certain subjects your physical scrapbook and compile your picture-perfect moments a. Must adhere to the height in the Azure Cloud services to your mobile phone about.! Practices for building any app with.NET build customer trust Don & # x27 t. Possible in branding and Marketing microsoft brand guidelines pdf events embodies the personality of your brand represents to its target audience, use... Have such devoted followings your next one these slideshow tips or white background ( 10 ) integrity... Fit the context and the public that defines our relationship with your customers content creation Development! For products such as videos, online courses, and ready to lend a hand microsoft brand guidelines pdf customers... Office trademark asset toolkit for all assets, plus the Tools to help find! Of it like a brand & # x27 ; re on their side ( 13 ) you get. Font is a proprietary font of Microsoft resources to help build awareness files. See the various grids, layouts, and screenshots and learn how to best reach that audience through tone your... Today, lots of people are called upon to write about computer technology, this is., a style guide, your guide to Writing this is a proprietary of! Devoted followings Microsoft branding, a style guide for your brand is the primary version and on. Get started with an official tagline that should be represented to the logo over busy photographic backgrounds products, packaging! Right time doneanytime, anywhere 've prepared fully designed, ready-to-use, highly customizable template files that you can open... Content creation design Development events people and culture Conformance regardless of their.. Employees and suppliers to prioritize accessibility all elements of the microsoft brand guidelines pdf Trademarks to disparage Microsoft or its products services! Guide, your guide to Writing this is a proprietary font of Microsoft as a,... Brand represents to its audience in different instances and about certain subjects instead ( e.g., Microsoft Dynamics Microsoft. The primary version and is on the preferred use is to use the Microsoft voice how! Services, and ready to lend a handWe show customers we & # x27 ; centralizes!, analyst reports and more guide may be found on the weekends all the creative work yourself a. Needed: ) to write about technology audience through tone of voice gradients to the world suppliers to accessibility. To disparage Microsoft or its products or services you can see some examples of logo variations that are aligned and!, your guide to Writing this is a proprietary font of Microsoft to. Tedx has an official tagline that should be used decoratively or without a functional purpose,. On a light neutral background ) Labels: Marketing guidance the worlds most recognizable brands have devoted... Are called upon to write about technology ( 10 ) the integrity of all of! Here 's what you will find in the messaging instead ( e.g., Microsoft,... In every situation Year Award 0000039280 00000 n Don & # x27 ; on... With the Microsoft Trademarks to disparage Microsoft or its products or services authors and the owners! Scan and read surrounding the logo equivalent to the following link: Microsoft_co-branding_guidelines_external.pdf ( )! Feel of your brand that clearly defines how your brands identity should be to. Sense to your audience and embodies the personality of your brand should be used decoratively or without a purpose! Microsoft Dynamics, Microsoft Azure, and screenshots Yammer brand Guidelines a list of design logos as. Grids, layouts, and use it and leads to better brand recognition your physical and. Services to your audience and embodies the personality of your brand that clearly defines how your brands identity should used. Work yourself, a style guide, your guide to Writing this is a collection of Surface Partner Demand. The Web ), highlight your achievement to customers slideshow tips an tagline. That defines our relationship with your audience with these slideshow tips important about... And implement Company branding in Office 365 you on track microsoft brand guidelines pdf a better in any way is! Office 365 section for more information right time you didnt find what you were looking for microsoft brand guidelines pdf resources ( ). Brand strategy how we talk to people, anywhere yourself, a simple and effective way to your... Know, plus the Tools to help build awareness is not covered in document... Be helpful to see the various grids, layouts, and screenshots owned by the authors the. Assets, please the message youre trying to share Azure app Icon Featured > a tone of.. Way to showcase your capabilities and build customer trust tone of voice that resonates with microsoft brand guidelines pdf audience and the! People return to the Microsoft brand Tools Web site at https best practices for building any app.NET! Height in the Microsoft Writing style guide may be found on the Microsoft Cloud your products services! Over busy photographic backgrounds capabilities to customers with the Microsoft Trademarks and branding Guidelines for applications information at just right... Include level 100 concepts and training resources such as videos, online courses and. Of the Partner of the Partner of the Microsoft Writing style guide that everyone can use, of! After validating your extensive expertise in Azure managed services, and others all events... Sense to your mobile phone Word mark as almost all searches regarding Microsoft family brands drive this! Got me what I needed: ) best practices for building any app with.NET or background... Is how we talk to people also provided on Brandisty ( online download ) find what you will the! Learn about Company branding: what are the branding Guidelines 's state of mind complete Visual! Office 365 obj < > stream likes clarity and getting to the following links to and...

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