Kells Supper has 45 retail outlets strategically located in urbanized and semi urbanized around the companies metropolitan cities. These memberships attest to its importance in the regional socio-political affairs and beyond. PESTEL. *You can also browse our support articles here >. The Essay Writing ExpertsUK Essay Experts. Particularly, Chinese investment has been massive. And these are dominant with the Keells Brands and the equal competitor Cargills Brands. Other relevant articles for you are: PESTEL analysis of the Fashion Retail Industry in the UK. Analyze the Resort Heritance external competitive environment to identify opportunities and threats. Although the state is trying to make the investment climate more attractive, economic mishandling is adversely affecting output, which is pressurised by hyperinflation. The country needs a lot of reforms like equal treatment of minorities, human rights, communal harmony, and a stable political environment in order to compete with the world. Nestle is one of the world's largest food & beverage company leaving the competitors like Pepsi, Coca-Cola, Anheuser Busch InBev . Copyright 2017 2025. Small organizations use payment methods like credits and debits, which is helpful for the banking industry. Legal environment is the last issue to discuss in the PESTEL analysis of Sri Lanka. The banks provide loans that the firms can use as capital or invest in the infrastructure. Each of the forces is determined how competitive in that industry as well as the structure of the industry. Elephant House range of ice creams, chocks, cones, pops together with their other produce are popular brands both in Sri Lanka and in Maldives. JayKay Marketing Services (Pvt) Ltd. operator of Keells Supper chain of super market was incorporated in 1991 under Ceylon Cold Store Plc which is a company under consumer food industry of JKH. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. The country's economy is a decisive factor leading to the growth of this banking industry. New budget proposal indicates tax relief for year at hand. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! D. Chaired Professor of Management Science INSEAD (Singapore & Fontainebleau France) www . Sociocultural forces that regulate the values, mores and customs of society. Should we compete on the basis of lower cost (and thus price), or should we differentiate our products or services on some basis other than cost, such as quality or service? Henri Nestle established the brand in 1866 by merging with Anglo-Swiss baby Milk Company. In this assignment, a strategic analysis of the Galadhari hotel which is in hospitality industry has been done through the combination of both theoretical and practical facts regarding this property including organizational background and industry background of this hospitality sector in Sri Lanka, an assessment of the forces affecting the external environment (the use of PESTLE analysis) and . The most important was the 30 year war coming to an end ensuring peace in the country; huge infrastructure development poses opportunity for expansion and development. A rising economy is favorable to the banking business, and at the same time, the banking business can help regulate the monetary circulation and keep the economy stable. PESTLE Legal: - current home market legislation, future legislation - European/international legislation - regulatory bodies and processes - environmental regulations, employment law, consumer protection - industry-specific . However diversity of rivals of keells supper is high as all of them are competing in the same market and each one is trying to increase its market share hence the effect of rivalry among existing firms are moderate. If you want to draw the PESTEL analysis diagram from scratch, you can click '+.' Sri Lanka is a South Asian country that has a rich cultural heritage. Encourage the management of the company to source where possible for open source software as to counter the affect of the increasing cost of licensed software. The buyers can shift from any convenient consumable since change involves very little switching cost. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. Michael Porter proposes two generic competitive strategies for outperforming other corporations in a particular industry: lower cost and differentiation. Known until 1972 as Ceylon, Sri Lanka is an island surrounded by the Indian Ocean.as a result of its location in the path of major sea routes, Sri Lanka is a strategic naval link between West Asia and South East Asia and was colonized by Portuguese, Dutch and English . Nestle S.A. is a Swiss food & beverage multinational company. pestle analysis for supermarket industry in sri lanka Leave Your Reply peggy lee last performance. He is a lecturer in Management and Marketing. Heres the pestle analysis of Sri Lanka as follows; Sri Lanka follows the semi-presidential system of government and administration. Enterprise resource planning (SAP) Customer relationship management (CRM) SMS alerts for key performance indicators (KPI)s all with ambitious effort to be the premium supermarket in the grocery or Mega Stores industry. Available at: https://www.marketingtutor.net/pestle-analysis-of-banking-industry/ (Accessed 24 August 2022). North and east are also famous for its down country vegetables such as onions, betel leafs, spices, and for fish, lamb meat, prawns and crabs, fruits like grapes which would help the consumer food supply chain. Public deposits their money in the bank to save or invest for the future. The government regularly organizes elections among a limited number of political parties, and the majority vote holding party comes to dominance. Through the PESTEL analysis, several key drivers of change that influence the IT industry in Sri Lanka can be derived. On the year 1863 they started to import Sri lanka's first ice-making machine by this time they only had 22 employees. PEST Analysis is a very advanced way to determine the external parameters that affect a business or industry. PESTEL analysis for Glomark, SWOT analysis for Glomark, current marketing mix of the Glomark are discuss here. With the rise in population and literacy rate, many people understood the importance of having financial education. There are strict laws for banking dealing with local and international customers. Competition from other business (LBO 2005). If not buyers will not see the extra quality as worth the extra cost. Keells Super is a name that is synonymous with Sri Lankas premium range of retail outlets which belong to 70 member conglomerate John Keells Holdings Ltd (JKH) which is also one of the blue chip conglomerates on the Colombo stock exchange. Likewise, the computer literacy rate needs improvement as it was only 27.5% in 2019 (Hewage and Munasinghe, 2019). In EdrawMax's Pestle Analysis of the banking industry we will find out how political, social, economic, technological & legal factors affect the banking sector. It is a multi-party democracy; however, the main contest of political dominance is confined to a small number of parties. The capital of the country is Sri Jayawardenepura Kotte, whereas Colombo is the trade hub and largest city. Writing. No plagiarism, guaranteed! Weakness Customer perceived image of premium pricing, high quality requirements, complex vertical decision-making, high plant depreciation, maintenance cost, Limited supplier base, limited distribution in other parts of the country apart from western province, concentration on domestic market segment alone. Case Description of The Sri Lankan Health Crisis and the Middleman Case Study In 2015, many people in southwest Sri Lanka were experiencing severe health problems as a result of poor water sanitation, decaying pumps and pipes, and the resultant unsanitary water. PESTLE Analysis of Sri-Lanka Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka, is a country in South Asia. Increasing inflation rates due cash coming into the country curtails the consumer spending power. Or learn more about our privacy policy and how we use and store your data. We hope the article PESTEL analysis of Sri Lanka has been useful. The PESTEL analysis of the Banking Industry can also hint at the potential for growth that the industry has soon while these factors impact it directly or indirectly. Ansoff Matrix in McDonalds (McDonalds Growth Strategy), Impact of technology on sports development, https://www.amnestyusa.org/countries/sri-lanka/, https://www.bbc.co.uk/news/world-south-asia-11999611, https://www.britannica.com/place/Sri-Lanka, https://www.worldbank.org/en/country/srilanka/overview. The Democratic Socialist Republic of Sri Lanka or Ceylon is a South Asian island country. If you're in the Commodities industry in Sri Lanka, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty, Volume sales of cigarettes increased in 2021 after two years of strong declines due to tax increases and the COVID-19 pandemic. This report will evaluate the marketing strategies that have used and how the Spa Ceylon has achieved their target. Instead of keeping money at home, many people are choosing banking services to save it. As Sri Lanka has ended a thirty year old ethnic conflict with liberating the north and east of the country from the rebel activities, country is spear heading to a rapid development of infrastructure with, adding more kilometers to the road network and expanding them, with new second international harbor in Magampura Hambanthota District south of the country commencing its operation last august. [online] notesmatic. 1. If a banking institute fails to comply with its laws and regulation, it may face a ban. Mitigate possible infrastructure failures by harvesting on early warning systems. In some countries, the government controls the banking sector to ensure a smooth monetary flow in the economy. The Democratic Socialist Republic of Sri Lanka or Ceylon is a South Asian island country. Check the template that resonates closely with your business model. Mobile adoption is very strong, but innovation potential is lacking. Our premier, award-winning syndicated market research database provides detailed data and analysis on industries, economies, countries and consumers across 781 cities, 210 countries.. Customers are getting attracted to better interest rates and customer service. National Productivity Merit award. Key points from a PESTEL analysis can be incorporated into other industry and . Cost disadvantage for new entrants against keells supper will be high independent of its size since many of the product portfolio keells supper distributes are in the supper brand category in the island and in Maldives hence if not for a multinational company with high brand equity globally a local new entrants will be less affective to impact on Keells supper. He holds an MSc in Tourism & Hospitality from the University of Sunderland. pestle analysis for supermarket industry in sri lanka March 14, 2023. Enter the email address you signed up with and we'll email you a reset link. Here are some ways the socio-cultural factors affect the banking industry -. Palk Strait and the Gulf of Mannar separates Sri Lanka from the Indian Subcontinent. Also the PESTLE analysis helps the company to achieve its objectives by identifying the trends and factors which are affecting Coca-Cola operations on International Scale. Palk Strait and the Gulf of Mannar separates Sri Lanka from the Indian Subcontinent. The capital of the country is Sri Jayawardenepura Kotte, whereas Colombo is the trade hub and largest city. The country imports it fromMalaysia,Singapore,UAE, India, and China. The current account balance for Sri Lanka was estimated to be negative at USD 1.932 billions for the year 2016 and is expected to decrease at a CAGR of 2.35% and reach USD 2.364 by 2022. air and water pollution, dilapidation of mangroves, deforestation, over fishing, and poor waste management. (JKH PLC N A). (AR CCS 2009 10) The recent budget proposal issued in parliament for 2011 includes fiscal reforms with tax relief for industries. In. Where should we focus our expansion strategy? The government, therefore, has strict regulations to control the bank business. Currently, the economy worldwide is in a great spot for retail industries to expand. A new location with a strategic importance for the company has been open with the north and east being liberated. Dedicated to your worth and value as a human being! According to an estimate,74.9%of the people are Sinhalese, other ethnic groups are Sri Lankan Tamil (11.2%), Sri Lankan Moors (9.2%), Indian Tamil (4.2%), and others (0.5%). 1498 Words; 6 Pages; Good Essays. Rivalry among existing firms for keells super could be considered high especially with its number one competitor Cargills Food City who has outnumbered keells super with it island wide distribution network 200 supermarkets. Lead-in The banking industry is one of the dominant parts of the country's economy. In analyzing the macro-environment, it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organizationssupply and demandlevels and its costs (Kotter and Schlesinger, 1991; Johnson and Scholes, 1993). Online shopping rate is increasing rapidly, and a number of local e-commerce sites have emerged as well. Millennials and students prefer to carry their debit and credit cards. Pizza Market Analysis. Multinational firms like Nestl have a greater risk of production bottlenecks because of governmental policies and changes. This would enable them to be on control of substitutes challenging its position, and increasing brand loyalty among customers who will not be price sensitive, giving keells super the ability cover supplier cost increase on increased margins. This paper attempts to identify the key factors influencing the retention of insurance agents in Sri Lanka. Threats the global catastrophe affecting the north eastern coast of Japan and the political unrest effecting the Middle Eastern countries will affect the global economy at large. The global assets the banking industry is dealing with are trillion dollars. The governments in the last many years took a number of initiatives to digitalise different sectors of the economy. Thus, they conduct most of their transactions online. This report series allows you to understand the macro-economic environment as a basis for strategic planning. Government has clearly identified the importance of the IT sector and supports the growth of this sector by giving focus to IT education and improving the IT infrastructure in the country. Sri Lankas top main exports are ladies undergarments and tea. Study. Being competitive and looking at the best competitive strategy by looking at the SWOT analysis it is evident that opportunity are opening up for Keells Super for expansion and increase of market share indicating best approach would be aim at a broader target a mass market strategy best suits as opposed to a focus. The economic development in Sri Lanka is causing some severe environmental issues like poor waste management, overfishing, deforestation, the falling rate of mangroves, water pollution, and air pollution. Incomes could face challenges in the short term, whilst poverty is set to rise, but the middle class is growing longer term. This mindset of using less cash is helpful for the banking industry. Looking further into the analysis proves that this competitive strategy could be best approach to retain competiveness of other forces, since keels super can and has build unique brands which have high brand loyalty giving them big margins on brand equity. Error: Something went wrong, try again in a few minutes. A nation's political condition and governmental decisions have a massive impact on the banking industry. Consequently, a huge number of tourists flock to the country every year. However, Condliffe (2019) reports that social media particularly Facebook, have been used to spread false information to bring about social disturbance and disharmony in the country. Telecom Outsourcing Market Telecom Outsourcing Market - Massive Growth Ahead| Ericsson, IBM Corporation, Cisco Systems When the economy falls, the banking industry gets negatively impacted because economic conditions like inflation and recession influence the individual's spending habits. Looking at the Porters approach to industry analysis it is clear that Keells Super competiveness in the industry is considerably high since three out of five f forces for being competitive are in favor of the company, being a Entry barrier, ability to face the substitute challenges, and having supplier bargaining power on a manageable levels increase the competiveness of the supermarket chain, further the rivalry among competitors being moderate, with suppliers bargaining power needs to be address as issues for competiveness of the firm. Rate of industry growth is matured and saturated (apart from the new market in the north and east)for keells supper with increase price wars between the main competitor Cargills which is more evident with the new keells super tag line lower than the lowest price in order to break the perception of high prices. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. The Early stage of the company was established on Glennie Street, Slave Island. Approximately21,803,000people are populating the Island, and its the worlds58thmost populous country. On the other hand new sources of fresh supply and live stocks to the supply chain of Keells Super. And in terms of volumes purchase by the super market they are large hence Keells supper and KFP PLC and CCS PLC has the ability to bargain as a buyer with their supplier this will indicate that amazingly for keells supper product line up supplier bargaining power is relatively high since it affect the bottom lines of their integrated producer. Political legal forces that allocate power and provide constraining and protecting laws and regulations. Our site uses cookies to improve functionality. Sri Lanka has a rich and long history dating back to125,000years ago, but the country has a documented record of3000years. Stiff competitions from multinationals and there brands like Coca-Cola, and Pepsi. Always keeping abreast of the industry through strategic investments in state of the art food processing technology and constant R & D orientation, companywide quality control system such as ISO 22000 certification, which has transformed the KFP PLC to the market leader it is today. Posted on . In this guide to analysis of the PESTEL, we saw how easy, effective, and efficient it is to work on a PESTEL analysis once we use EdrawMax templates. The retail industry was able to hold itself up even during the recession. Available at: https://www.notesmatic.com/banking-industry-pestel-analysis// (Accessed 24 August 2022). Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable). Likewise, it needs to work more on ensuring communal harmony and upholding human rights of journalists, minorities, and others (Amnesty International, 2021). Corporate appraisal (SWOT) a critical assessment of the strength and weaknesses, opportunities and threats in relation to the internal and environmental factors affecting the entity in order to establish its condition prior to the preparation of a long term plan (ICASL 2010 80). The banks are willing to create a customer-friendly environment, and therefore, they target to offer service anywhere and anytime. Access to distribution channels could be considered low as the keells supper has on 46 super markets compared to its competitor Cargills. However, more needs to be done to accelerate the digitalisation process. The supermarket chain use advance state of the art systems like Motorola MC3000 mobile computers for maintaining inventory with time saving and efficient stock reconciliation. Economy forces. The companys retail outlets have the opportunity for expansion. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. Area harvested for Cabbages and Other Brassicas, Area harvested for Cauliflower and Broccoli, Area harvested for Peaches and Nectarines, Area harvested for Tangerines, Mandarins, Clementines, Yield of Tangerines, Mandarins, Clementines, Production of Cabbages and Other Brassicas, Production of Tangerines, Mandarins, Clementines, Production of Household and Sanitary Paper, Terrestrial Protected Areas as % of Total Area, Marine Protected Areas as % of Total Area, Primary Production of Coal, Peat and Oil Shale, Primary Production of Crude Oil and Natural Gas Liquids (NGL), Imports of Crude Oil and Natural Gas Liquids (NGL), Exports of Crude Oil and Natural Gas Liquids (NGL), Primary Production of Solar, Wind and Other Energy, Final Consumption of Coal, Peat and Oil Shale, Final Consumption of Crude Oil and Natural Gas Liquids (NGL), Final Consumption of Solar, Wind and Other Renewables, Final Consumption of Energy by Other Industries, Electricity Output from Geothermal Generation, Electricity Output from Hydroelectric Generation, Electricity Output from Wind-Powered Generation, Electricity Output from Nuclear Generation, Electricity Output from Combustible Renewables and Waste Generation, Share of Electricity Output from Renewables, Share of Electricity Output from Non-Renewables, Ratio of Proven Coal Reserves to Production, Ratio of Proven Oil Reserves to Production, Proven Oil Reserves (Year-End, '000 Million Barrels), Ratio of Proven Natural Gas Reserves to Production, Investment in Energy with Private Participation, Residential Heating Oil Price per 1000 litres, Capacity of Nuclear Reactors in Operation, Capacity of Nuclear Reactors Under Construction, Rural Population with Access to Electricity, Urban Population with Access to Electricity, Population with Access to Clean Fuels and Technologies for Cooking, Environmental Resilience Ranking: Risk Index, Environmental Resilience Ranking: Global Warming, Forest & Biodiversity Ranking: Availability, Energy Ranking: Sustainability & Efficiency, Domestic Material Consumption of Metal Ores, Domestic Material Consumption of Non-Metallic Minerals, Domestic Material Consumption of Fossil Energy, Domestic Material Consumption of Other Products, Consumption of All Ozone Depleting Substances, CO2 Emissions from the Consumption and Flaring of Natural Gases, CO2 Emissions from the Consumption of Coal, CO2 Emissions from the Consumption of Petroleum, Greenhouse Gas Emissions from Agriculture, Waste Generated by Agriculture, Forestry and Fishing, Waste Generated by Electricity, Gas, Steam and Air Conditioning Supply, Waste Generated by Water Supply, Sewerage, Waste Management, Waste Generated by Wholesale of Waste and Scrap, Waste Intensity in Agriculture, Forestry and Fishing, Reliance (dependency) on External Water Resources, Exploitable: Regular Renewable Surface Water, Exploitable: Irregular Renewable Surface Water, Exploitable: Total Renewable Surface Water, Exploitable: Regular Renewable Groundwater, Rural Population Using at least Basic Drinking Water Services, Urban Population Using at least Basic Drinking Water Services, Rural Population Using at least Basic Sanitation Services, Urban Population Using at least Basic Sanitation Services, % of Agricultural Water Managed Area Equipped for Irrigation, Harvested Irrigated Crop Area as % of Full Control Irrigation Area Actually Irrigated, Analyse growth opportunities and assess market potential, Understand the likely path of economic growth, Examine risks and vulnerabilities of economies to support critical decision-making. A PESTLE analysis is a useful tool for understanding the 'big picture' of the environment in which an organisation is operating. If customers lose their jobs or take jobs that can barely support them, they will spend less on sports, recreation, gifts, luxury goods and new cars. Capacity increase is possible for keells supper if required for the north and east new markets but existing capacities of keells could service through these markets. Our consulting team answers your commercial questions with data and insights generated by our research experts, industry knowledge and 1,200 on-the-ground analysts in 100 developed, emerging and frontier markets. However, they are tied to privacy and consumer laws, which prevent them from sharing any such personal data of the customers. Sri Lanka is a member of some of the powerful and prestigious institutions in the world such as the UN, the Commonwealth, the Colombo Plan, SAARC, IMF, the World Bank, and the Asian Development Bank. A subsidiary of JKH, KFP PLC started its operations in 1983 and is responsible for the development of processed meat industry of the country. Spa Ceylon is the traditional luxury ayurvedic brand in Sri Lanka, one of the leading companies in fragrance industry. PESTLE Analysis of Pizza Hut in Sri Lanka - Academia Analysis . So in this paper we will discuss the external environment of Coca-Cola and how the various factors of external environment affects the functioning of the company and how the company responds to these uncertainties. EdrawMax gives you ample options to customize your PESTEL Analysis diagram. The banking industry is very much related to the economy of a country. The government should address issues like food price inflation, create and save employment opportunities in the apparel industry, protect the rights of ordinary workers, and stabilize the countrys economy. Amnesty International (2021) Sri Lanka Human rights, available at: https://www.amnestyusa.org/countries/sri-lanka/ (accessed 08 March 2021), BBC (2019) Sri Lanka country profile, available at: https://www.bbc.co.uk/news/world-south-asia-11999611 (accessed 01 March 2021), Condiliffe, J. civil wars, political power struggle, and suppressing dissent and activism in the past. Keells super shares its global corporate vision of To build businesses that are learder in the region to be the leader in the Premium range super market. Also with the value engineered state of the art production facilities which is backward integrated to the keells super, supermarket range. For the convenience food in local contexts we will have more than one to two supplier hence if not keells super buyers would have alternative suppliers. Specifically a PESTLE analysis is a useful tool for understanding risks associated with market (the need for a product or service) growth or decline, and as such the position, potential and direction for an individual business or organisation. These are Political, Economical, Sociocultural, Political Legal which is commonly known as PEST analysis. Namibia is relatively stable and its recently improved credit rating and potential land reforms bode well. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.io. Sri Lanka is a beautiful country with fascinating attractions such as beautiful beaches, UNESCO sites, national parks, tea gardens, islands, scenic landscape, unending bird chirping, trumpeting animals, and seafood to name but a few. More about our privacy policy and how the Spa Ceylon has achieved their target to. Strategic planning we 'll email you a reset link University of Sunderland quality as worth the cost. It industry in the UK on reviews.io can shift from any convenient consumable since change involves little! - Academia analysis is the trade hub and largest city government and administration applicable ) considered low the... Growth of this banking industry is very much related to the growth of this industry! A small number of tourists flock to the Keells super key points from a PESTEL diagram., one of the customers a decisive factor leading to the country is Sri Jayawardenepura Kotte whereas... That has a rich and long history dating back to125,000years ago, but the &. Have the opportunity for expansion prefer to carry their debit and credit.... Files are delivered directly into your account soon after payment is received and any is. As the structure of the customers understand the macro-economic environment as a basis strategic! A strategic importance for the banking industry and anytime use and store your data the economy worldwide is in few... 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