But its challenging to have two footwear brands that are essentially aimed at the same customer owned by one company and competing with each other. There are a number of levers, reckon marketing experts, which Puma is using as a challenger brand. Nike said the move would make it a nimbler, flatter organisation in service of consumers, and in early November it was confirmed that 700 people would lose their jobs at its headquarters in Beaverton, Oregon, bringing the total workforce reduction during the past 12 months to over 2,000. It is listed in the Prime Standard Segment and the Mid-Cap Index MDAX of the German Stock (Deutsche Brse). Therefore, we continued to focus on the following six strategic priorities: create brand heat, develop product ranges that are right for our consumers, build a comprehensive offer for women, improve the quality of our distribution, increase the speed and efficiency of our organizational infrastructure and strengthen our positioning in the North American market by leveraging our re-entry into basketball. MyFitnessPal is much more about weight loss than it is about getting fit or staying fit or measuring fitness levels. Nike Inc., Adidas, Reebok, and others are the key players in the market. We know where we will be getting business intelligence from in the future., Thank you for sending the market report and data. This makes PUMA the world's 1564th most valuable company by market cap according to our data. PUMA has continued its brand mission to become the fastest sports brand in the world. The demand for the product is growing at a remarkable rate owing to the rising number of sports tournaments. Closures of sports retail stores and restrictions on the online sale of non-essential items also showed a negative impact on the market. voting rights through instruments at 7.88%, BlackRock voting rights at 7.92%, incl. (before acquisitions) per share. We value them as a research company worthy of building long-term relationships., Well done Fortune Business Insights! The strong collaboration with our suppliers, who are mainly based in Far East, has helped us during the COVID-19 crisis and contributed to a very resilient supply chain situation throughout the year. In addition to this, the thriving growth of various sports domains, such as cricket, football, basketball, and others influencing more people to be involved in sports as a hobby or a profession, would help generate traction. The European grocery real estate investment market is gaining momentum with growth in investment volumes and increased market share. In Puma's case, it's harder because it can't invest for marketing purposes as much. This needs to be solved and addressed accordingly. CEE Investment Market 2020. The increasing production of products that incorporate technology act as a market trend. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive, Please pass on our sincere thanks to the whole team at Fortune Business Insights. Some of these manufacturers mainly focus on launching innovative and advanced products that may fulfill the customer's requirements. By end-users, the recreational users segment is expected to grow at the fastest pace during the forecast period. According to the German Securities Trading Act (WpHG), shareholders are legally obliged to notify the company and the German Federal Financial Supervisory Authority (BaFin) if the amount of their voting rights changes in relation to certain thresholds (3%, 5%, 10%, 15%, 20%, 25%, 30%, 50% or 75% of the voting rights). voting rights through instruments at 6.96%, BlackRock voting rights at 4.77%, incl. Ban Imposed on Sports Events Severely Impacted the Market amid COVID-19 Pandemic. voting rights through instruments at 7.87%, BlackRock voting rights at 7.79%, incl. The men segment is expected to hold more than 50% of the market share due to the male population being inclined towards sports and other physical activities. voting rights through instruments at 5.44%, BlackRock voting rights at 5.28%, incl. Beyond distribution center expansion, PUMA continued to focus on standardization of ERP systems and enhancements of product development tools. Puma Lost Its CEO To Rival Adidas, Or Did Adidas Just Steal Him Back? Nikes unique scale, brand strength and its big bet on digital transformation have clearly bred confidence among investors that the company can emerge from the Covid-19 crisis with a truly differentiated, digitally connected experience unmatched within the global marketplace. Additionally, the increasing involvement of women in several sports activities is likely to support the growth of the global market. PUMA SE (PUM.DE) Stock Historical Prices & Data - Yahoo Finance U.S. markets closed PUMA SE (PUM.DE) XETRA - XETRA Delayed Price. voting rights through instruments at 7.95%, BlackRock voting rights at 7.71%, incl. The North American market is growing at a relatively slower rate, due to high labour costs, raw material costs and strong competition. PUMA improved the quality of its distribution and expanded its presence in key Sports Performance and Sportstyle accounts around the world. The market shares of these competitors along with the market share of Puma are as follows: Page 6 7 Market share of all sports apparel brands: (Company) (Market share) Nike 43.2% Adidas 18.03% Reebok 10.9% New balance 9.4% Kappa 1.0% Umbro 1.0% Others 16.47% Competitive analysis in terms of SWOT analysis: Almost all the sports apparel brands . Statista. Net sales of the Reebok brand worldwide from 2006 to 2021, Sportswear & sporting goods companies by worldwide revenue 2021, Revenue of the cosmetic & beauty industry in the U.S. 2002-2022, Value of the leading global textile exporters in 2021, by country, Vegetable oils: global consumption 2013/14 to 2022/23, by oil type, Cocoa bean production worldwide 2020/2021-2022/2023, by country, World coffee per capita consumption: major consumer countries 2015, Cosmetics industry in the U.S. - statistics & facts, Research expert covering shopping behavior, sports and leisure retail, and the subscriptions and direct selling industry, Profit from additional features with an Employee Account. Kai Pacha is a social entrepreneur based in Crdoba, Argentina where she runs a natural reserve that protects pumas and helps ranchers coexist with them. The offline segment is expected to lead the market. This led to strengthening their purchasing power which would thus act in favor of the market growth. As the PUMA brand and products continue to resonate well around the world, we see an increased need to focus on the sports, ambassadors, collaboration partners and communication platforms that are most relevant in the different markets. Some of the prominent companies aim to open retail stores in developing economies to expand their geographical presence and increase their customer base. In July, the company announced a senior leadership reshuffle and plans for sweeping job cuts as part of a major restructuring that would cost the firm, which employs some 76,000people globally, as much as US$250 million. Then you can access your favorite statistics via the star in the header. PUMA Quarterly and Annual Revenue Trailing 12-Months Trend (TTM) Annual Revenue $8.3B PUMA's revenue is the ranked 3rd among it's top 10 competitors. The recreational users segment is anticipated to hold the largest share in the market. Forbes Daily: A Morning Cup Of Subpoena? performance in the financial year 2020. In parallel, we also continued to invest in our direct-to-consumer business which includes our owned-and-operated retail stores as well as our e-commerce business. It does not claim to be complete and should not be seen as a recommendation for financial investment in PUMA SE. voting rights through instruments at. The global sports footwear market size was USD 93.57 billion in 2020. Wholesale revenue in Q3 decreased seven per cent to US$830 million but, like its main rivals, the brandsaw direct-to-consumer revenue increase, with quarterly sales climbing 17 per cent to US$540 million on the back of strong growth in ecommerce and rising demand for workout gear. puma.com's audience is 56.67% male and 43.33% female. The increasing sports participation is driving the growth of the market. Major Players Emphasize on Making Innovative and Durable Products. Please create an employee account to be able to mark statistics as favorites. The rising focus on developing gyms and sports infrastructure in various emerging countries is likely to increase sports shoe demand. Availability of Low-cost Local Products to Limit Demand for Branded Footwear. It has also come as Nikes digital transformation strategy has been ramped up with full force. The largest age group of visitors are 25 - 34 year olds (Desktop). Puma SE engages in the development and sale of sports and sports lifestyle products which includes footwear, apparel and accessories. voting rights through instruments at 7.88%, BlackRock voting rights at 7.59%, incl. Nike named sporting worlds most marketed brand in social media. All Rights Reserved. The intention here is to create, in the consumers mind, [a perception] that they are a performance brand and not just a fashion brand.. Still, Nikes year can be read in either of two ways. The list below merely represents a selection of the banks and institutions, which publish reports about PUMA SE. While at the beginning of the quarter we were on track for growth in Q4, a worsening of the pandemic in many regions of the world is again requiring our patience and support. Market Share: Puma holds around 7% of the market share while its competitors like Nike has 31%, Adidas has 16% and Reebok has 6%. Chief Commercial Officer, Paying Office in Germany according to Section 48 I No. View the latest Puma SE (PUM) stock price, news, historical charts, analyst ratings and financial information from WSJ. According to reports, the company is mulling a cut-price sale of Reebok, the Boston-based brand it bought for US$3.8 billion in 2006, amid mounting losses and growing pressure from shareholders. The use of environment-friendly materials to manufacture sports shoes is one of the major trends that will positively impact market growth. To know how our report can help streamline your business, Speak to Analyst, Men Gender is Expected to Hold Major Share Owing to Greater Sports Participation Rate. voting rights through instruments at 4.82%, Amundi voting rights at 5.20%, incl. The Classics pillar with models such as the iconic SUEDE, the RALPH SAMPSON or the SPEEDCAT also continued to perform strongly throughout the year. BlackRock voting rights at 5.66%, incl. The large number of people participating in outdoor sports and adventurous activities is likely to positively impact market growth. Under Armour is currently being sued by theUniversity of California, Los Angeles with whom it signed the richest apparel deal in college sports for breach of contract. In late October, the company announced a deal to sell its MyFitnessPal platform to private equity firm Francisco Partners for US$345 million, just five and a half years after acquiring it for. . In June, after a torrid fiscal fourth quarter in which it was forced to close roughly 90 per cent of its physical retail outlets, Nike reported a 75 per cent surge in online sales. [Online]. voting rights through instruments at 5.19%, BlackRock voting rights at 4.71%, incl. voting rights through instruments at 5.02%, Amundi voting rights at 3.27%, incl. Hampered by widespread store closures, including a Chinese business which the company said basically disappeared, Puma saw its net profit for the first quarter fall to 36.2 million (US$39.1 million), a 61.6 per cent year-on-year drop on the same period in 2019. Find your information in our database containing over 20,000 reports, sportswear/sporting goods companies worldwide, sales reaching nearly eight and a half billion euros. 2021's report can be found here The women end user segment is projected to register the maximum CAGR of 10.7% from 2019 to 2025. . Due to varying update cycles, statistics can display more up-to-date Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Teaming up with the best athletes, teams and federations is key in keeping the credibility of the PUMA brand at the highest levels. Please do not hesitate to contact me. 82%, incl. Use Ask Statista Research Service. which was 35.0% higher than the closing price of the previous year. Rising health and self-consciousness, a desire to live an active lifestyle, and a desire to appear fit are all motivating consumers to incorporate sports and fitness activities into their daily routines. puma.com Audience Demographics Audience composition can reveal a site's current market share across various audiences. Recreational Users Segment to Hold a Significant Share. voting rights through instruments at 7.85%, BlackRock voting rights at 7.82%, incl. In the aftermath of the Covid-19 outbreak, the company secured a German government-backed emergency loan, a move which forced it to suspend dividend payouts to shareholders. The less number of sports opportunities and lower penetration of high-cost sports footwear in rural areas and low-income countries would limit the market expansion. German-based Puma has a new home in North America amidst the brand's continued growth. All rights reserved. North America holds a major sports footwear market share and stood at USD 38.99 billion in 2020, owing to the growing popularity of sports and other similar activities. Rihanna Returns To Puma With New Fenty X Puma Line, Why PUMA Is Launching NFT PFPs With 10KTF, Kyle Kuzma Has Childhood Dreams That PUMA Is Helping Become Reality. The rising income level has resulted in a willingness to pay extra for several performance characteristics, such as waterproof quality, moisture management, temperature control, and friction regulation. Global, regional, and local government bodies focus on health and new strategies to draw the attention of the population towards the benefits of physical activities. Over the years, we have also established a strong portfolio of locally relevant brand ambassadors and influencers that complement our roster of top global assets and strengthened our presence on locally relevant communication platforms such as Weibo, Youku or WeChat in China. Elsewhere, the company snared top NBA Draft prospect LaMelo Ball and struck a landmark, four-year deal with Athletics Australia that represents the largest apparel partnership in the governing bodys history. voting rights through instruments at 8.08%, BlackRock voting rights at 7.85%, incl. PUMA shares started into 2020 at a price of 68.35. Are you interested in testing our business solutions? This text provides general information. Looking forward to work together on similar projects, We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. New state-of-the-art distribution centers like the ones in Geiselwind and Indianapolis are providing us with the required back-end infrastructure to support our future growth in the wholesale and direct-to-consumer channels. She previously worked with the sportswear brand from 2014 to 2017. voting rights through instruments at 5.20%, Norges Bank voting rights at 3.05%, incl. data than referenced in the text. voting rights through instruments at 7.88%, BlackRock voting rights at 7.82%, incl. We believe that the critical mass of our transformational challenges is behind us, and we remain sharply focused on operational improvements and financial discipline to accelerate strategies to create sustainable, long-term growth for the Under Armour brand and our shareholders. What was the value of the global sports footwear market in 2020? Statista assumes no Which end-user is expected to witness the fastest growth in the global market? voting rights through instruments at 7.96%, BlackRock voting rights at 7.75%, incl. Looking forward to work together in the future, It has been a delightful experience working with you guys. That surge in ecommerce has helped offset losses in a year in which overall annual sales fell to US$37.4 billion, down five per cent from US$39.1 billion during the 2019 fiscal year. voting rights through instruments at 8.01%, BlackRock voting rights at 7.98%, incl. voting rights through instruments at 3.01%, Norges Bank voting rights at 2.93%, incl. Our third-quarter results reflect considerably better than expected performance due to higher demand and our strong execution, especially in North America. voting rights through instruments at 3.05%, Amundi voting rights at 3.15%, incl. Moreover, sports disciplines, such as football, baseball, hockey, and others, witness a high number of participants, which will propel the market growth. The athletic side has fared better than the fashion side, but both have been challenged, and its reflected in the results for these brands here.. We expect, this year in the US, that online purchasing of athletic footwear will fall out at about 40 per cent of sales, and online sales of activewear will fall out at about 40 per cent. With the support of JAY-Z, our Creative Director for basketball, we developed a strong product offering across footwear, apparel and accessories that can be worn on and off the court. voting rights through instruments at 5.44%, BlackRock voting rights at 4.60%, incl. According to the World Bank.Org, the urban population of the Middle East & North Africa was 65.679 percent in 2019, which is an increase from 65.372 percent from its prior year. Thank you!, I recommend Fortune Business Insights for their honesty and flexibility. You can find more information about these cookies and your user rights in our data security statement at the end of this site. The most important key figures provide you with a compact summary of the topic of "Puma" and take you straight to the corresponding statistics. North America (By Gender, End-User, Distribution Channel, and by Country), Europe (By Gender, End-User, Distribution Channel, and by Country), Asia Pacific (By Gender, End-User, Distribution Channel, and by Country), South America (By Gender, End-User, Distribution Channel, and by Country), The Middle East and Africa (By Gender, End-User, Distribution Channel, and by Country). ", Statista, Global revenue of Adidas, Nike and Puma from 2006 to 2021 (in billion euros) Statista, https://www.statista.com/statistics/269599/net-sales-of-adidas-and-puma-worldwide/ (last visited April 18, 2023), Global revenue of Adidas, Nike and Puma from 2006 to 2021 (in billion euros) [Graph], Statista, March 10, 2022. A good example is India, where we have a market-leading position in part due to our strong presence in the nation's most popular . The loan has since been replaced with a new 1.5 billion (US$1.7 billion) revolving credit facility arranged with a consortium of 12 banks led by Deutsche Bank and HSBC. Get in touch with us. Please note that the numbers have been adjusted in the course of our 1:10 share split on June 10, 2019. The closing price of PUMA shares on the voting rights through instruments at 7. Use Forbes logos and quotes in your marketing. Its brands include puma and cobra golf. The nominal capital of PUMA SE relevant for the calculation of the thresholds currently amounts to EUR 150,824,640.00 and is divided into 150,824,640 no par-value shares. While basketball is especially important for North America, we also focused on ensuring strong local relevance in all our other markets worldwide. voting rights through instruments at 7.48%, BlackRock voting rights at 5.78%, incl. voting rights through instruments at 5.42%, BlackRock voting rights at 4.65%, incl. Perhaps the most significant move made by Under Armour this year is its strategic shift away from connected fitness, which accounts for three per cent of its overall revenue. PUMA aims to design cool stuff that works and in 2020, we significantly improved our product offering across all our business units. Apparel and footwear consumer behavior in the U.S. Get the best reports to understand your industry. Moreover, activities such as running, hiking, cycling, and biking were also limited by sporting enthusiasts due to these challenging conditions. Managing Director, Klaus Bauer Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Especially our COBRA Golf SPEEDZONE Drivers enjoyed market share growth globally with the introduction of the innovative CNC Milled Infinity Face leading to maximum ball speed and higher precision - a . The deal, which sees Adidas replace German sportswear competitor Puma as the Azzurris official kit supplier, covers the mens, womens and youth national soccer teams as well as Italys futsal, beach soccer and e-sports teams. Share of Puma's consolidated sales worldwide in 2022, by product category Share of Puma's net sales worldwide in 2022, by segment Puma's footwear sales worldwide from 1993 to 2022. By Q3, after securing an additional 900 million (US$1 million) revolving credit facility in May, the German brand had rebounded on the back of improved sales in the Americas and Europe, with categories such as basketball, motorsport, golf and team sports showing the highest growth rates. Moreover, the availability of low-cost counterfeit products and the emergence of several small-scale market players have posed challenges to the high-cost branded footwear. 2021's report can be found here. Wage Dispute: Puma has disputes regarding wages among its workers which sometimes lead to strikes and production suffers. Chart. An Infographic Representation of Sports Footwear Market, To get information on various segments, share your queries with us. Based on our detailed analysis, the market will exhibit a decline of -8.94% in 2020 compared to the average year-on . Surging Government Initiatives will Support the Growth of Market. A good example for this is India, where we have a market-leading position in part due to our strong presence in the nations most popular sport of cricket and our long-term partnership with Virat Kohli, the captain of the Indian national cricket team. voting rights through instruments at 7.96%, BlackRock voting rights at 7.90%, incl. For more than 70 years, PUMA has created brand heat by partnering with the most famous and successful athletes: Usain Bolt, Sir Lewis Hamilton, Pel, Maradona, Tommie Smith, Boris Becker, Linford Christie, Serena Williams, Heike Drechsler and Martina Navratilova, just to name a few. For instance, as reported by The Hindu Business Line in May 2020, exports of sports shoes from India decreased by 37% in March 2020. In sourcing, the long-term collaboration with suppliers remains the key component of our sourcing strategy to ensure a stable sourcing base, consistent quality of our products and being well prepared for changes in the trade environment. Parallel, we also continued to focus on standardization of ERP systems and enhancements of product development.! 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Insights for their honesty and flexibility and sports infrastructure in various emerging countries is to! Compared to the average year-on products to Limit demand for Branded footwear puma.com Audience Audience... Projects, we also continued to invest in our direct-to-consumer business which includes footwear, apparel and consumer... Demand and our strong execution, especially in North America, it has been a delightful experience working with guys.